Creative Director, Gary Chard, has three decades of experience creating exciting interior spaces. Our approach involves more than superficial decoration. While well-considered aesthetics remain at the heart of our work, we believe effortless functionality is just as important to an environment’s impact and enjoyment.
Projects are guided by a consistent methodology: thorough research, interaction, feedback, collaboration and strategic design delivering sustainable and engaging outcomes that are always innovative and timeless. Much of our work is event based, so we are experts in interpreting and translating brands into 3D experiences.
CHARD has worked closely with the Australian Open for 15 years, bringing their corporate hospitality spaces to life. We consider everything the guest sees, smells and hears, to create immersive, fully engaging spaces. The ten pop up corporate spaces at this years Australian Open ranged from exclusive VIP experiences to large restaurants accessible to the public.
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WEST AUSTRALIAN OPERA
Campaign Imagery 2017
2017 marked the 50th anniversary of West Australian Opera and the company was keen to celebrate this milestone with its audience.
The finished product had a surreal connection to the notion of VOYAGE, and of the company’s arrival at 50. The figure relates to the “she” feminine character of ships
the floating dreamlike state of sailing and the powerful engine room.
Client: West Australian Opera