Campaign lead imagery 2018

The focus of this work for West Australian Opera was the development of an annual visual identity which spoke from the heart, conveyed the rich depth of the art form and had broad appeal. CHARD International took an illustrative approach incorporating an image of a real heart at the core of the illustration then layered this within a symbolic heartshape frame. The combined elements aimed to communicate the cycle of life, the beauty and vulnerability of the human spirit

and the lifeforce that drives emotions. 

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