Creative Director, Gary Chard, has three decades of experience creating exciting interior spaces. Our approach involves more than superficial decoration. While well-considered aesthetics remain at the heart of our work, we believe effortless functionality is just as important to an environment’s impact and enjoyment.
Projects are guided by a consistent methodology: thorough research, interaction, feedback, collaboration and strategic design delivering sustainable and engaging outcomes that are always innovative and timeless. Much of our work is event based, so we are experts in interpreting and translating brands into 3D experiences.
CHARD has worked closely with the Australian Open for 15 years, bringing their corporate hospitality spaces to life. We consider everything the guest sees, smells and hears, to create immersive, fully engaging spaces. The ten pop up corporate spaces at this years Australian Open ranged from exclusive VIP experiences to large restaurants accessible to the public.
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WEST AUSTRALIAN OPERA
Lead Imagery 2018
The focus of this work for West Australian Opera was the development of an annual visual identity which spoke from the heart, conveyed the rich depth of the art form and had broad appeal. CHARD International took an illustrative approach incorporating an image of a real heart at the core of the illustration then layered this within a symbolic heartshape frame. The combined elements aimed to communicate the cycle of life, the beauty and vulnerability of the human spirit
and the lifeforce that drives emotions.
Client: West Australian Opera