WEST AUSTRALIAN OPERA
Season Imagery 2018
West Australian Opera is the principal opera company of Western Australia and is a resident company at His Majesty’s Theatre Perth.
In 2018, West Australian Opera programming explored the notion of The Free Spirit and the company approached CHARD International to develop marketing imagery that referred to this concept. The imagery should incorporate both the international singers playing the lead role and and the characters that they were playing on stage. West Australian Opera requested that the performers be presented in an unadorned manner so as to showcase their raw natural qualities.
CHARD created a suite of images that were intimate, unadorned, vulnerable, revealing, unvarnished and unguarded. No costume, no makeup just the performers as they are everyday with only their expressions relating to their roles. These were set against bold minimalist blocks of colour and very different to the usual manner in which opera is sold.
All shows completely sold out.
SEASON 1: La Bohème
SEASON 2: Carmen
SEASON 3: Don Giovanni