WEST AUSTRALIAN OPERA
Ghost Light Campaign 2020
West Australian Opera (WAO) is the principal opera company of Western Australia and is a resident company at His Majesty’s Theatre Perth. In response to COVID 19 West Australian Opera developed a range of online activities while the theatre was closed.
CHARD developed a custom logotype to spearhead the new campaign. The concept is based around a ghost light –which is usually left on the stage when the theatre is unoccupied and would otherwise be completely dark.