Creative Director, Gary Chard, has three decades of experience creating exciting interior spaces. Our approach involves more than superficial decoration. While well-considered aesthetics remain at the heart of our work, we believe effortless functionality is just as important to an environment’s impact and enjoyment.
Projects are guided by a consistent methodology: thorough research, interaction, feedback, collaboration and strategic design delivering sustainable and engaging outcomes that are always innovative and timeless. Much of our work is event based, so we are experts in interpreting and translating brands into 3D experiences.
CHARD has worked closely with the Australian Open for 15 years, bringing their corporate hospitality spaces to life. We consider everything the guest sees, smells and hears, to create immersive, fully engaging spaces. The ten pop up corporate spaces at this years Australian Open ranged from exclusive VIP experiences to large restaurants accessible to the public.
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WEST AUSTRALIAN OPERA
Campaign Imagery 2021
2021 marked a shift in the image or the West Australian Opera brand.
West Australian Opera acknowledged the impact of COVID19 on community and culture and the company was keen to take a role in the rebuilding process.
For this reason West Australian Opera was keen to move to bright and cheerful imagery – a departure from the previous dark moody tones.
CHARD created a suite of photomontage illustrations reflecting the lead characters of the 2021 programme.
Client: West Australian Opera