Creative Director, Gary Chard, has three decades of experience creating exciting interior spaces. Our approach involves more than superficial decoration. While well-considered aesthetics remain at the heart of our work, we believe effortless functionality is just as important to an environment’s impact and enjoyment.
Projects are guided by a consistent methodology: thorough research, interaction, feedback, collaboration and strategic design delivering sustainable and engaging outcomes that are always innovative and timeless. Much of our work is event based, so we are experts in interpreting and translating brands into 3D experiences.
CHARD has worked closely with the Australian Open for 15 years, bringing their corporate hospitality spaces to life. We consider everything the guest sees, smells and hears, to create immersive, fully engaging spaces. The ten pop up corporate spaces at this years Australian Open ranged from exclusive VIP experiences to large restaurants accessible to the public.
Next
WEST AUSTRALIAN OPERA
Campaign Imagery 2023
West Australian Opera (WAO) is the principal opera company of Western Australia and is a resident company at His Majesty’s Theatre Perth.
The 2023 Campaign was built around a number of portraits created through a photographic collage process using Photoshop. Dynamic backgrounds were added to add depth to the campaign. A central 'Hero' image, using a figure reflecting the lead show "Carmen' and the fourth elements of matter was used to unite the campaign. This image was presented on the annual brochure and stationery.
Client: West Australian Opera